Taking the leap to pursue her creative work full-time and to be a pioneer social media influencer marketing
In this conversation interview-turned-podcast, Dominique and I go deeper into the inspiration behind her thriving Instagram community and influencer marketing personality: All That is She.
Listen to the full podcast on DSound:
I've followed Dominique journey for over a year, but even then she was a big deal. Amassing followers, driving trends, and iconizing her All That is Three photo project she shares with her two daughts are just the beginning of Dominique's prowess on social media.
After a year of Instagram features, community growth, and making major friends in the Instagram influencer community, Dominique started to put her own spin on working with brands for profit.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. [wiki]
A few common misconceptions about Instagram/Influencer Marketing:
It's only for privileged people who already live lavish aspirational lives
The content creators just photograph their life and get paid for it
Content creators should work for product exchange and not get paid
You have to create trendy content or it doesn't work
Dominique and I touch on each of these in our interview, as she's the first to admit that when the slow living and cut flowers trend was high, she started creating media that reflected those images, not her actual life.
There seems to be a growing shift on social media - especially Instagram - as we become collectively fed-up with the trends and un-realities.
We talk at length about how All That is She has become a true family business. Her husband, named Dominic and referred to affectionately as Boy Dom, was a freelance photographer and imaging professional when Dominique ventured into blogging. Over time, he began to contribute more to her projects and ultimately merged his work with hers.
Add their two daughters, adorable whippet, and bunnies into the mix, and you have a full house of creative energy!
This is, in my opinion, my best attempt at a podcast to-date!
The audio is quite tolerable, there's a nice, balanced jingle at the beginning, and our interview was recorded in-full on a very reliable Skype connection, which led to minimal cuts and changes necessary.
Please share your feedback in the comments, and enjoy the show!
Dominique Davis may be best known by her virtual pseudonym: All That is She, where she blogs and creates stunning visual content both in personal and professional nature. Dominique is more than a talented photographer: she illustrates whimsical ideas, carefully styles stunning imagers, and works magic in photo manipulation while still keeping the image looking real. As a pioneer in influencer marketing, she works with brands and other influencers to impact this new and exploding method of advertisement - one that feels genuine, personal, and peer-based. Dominique's blog is a treasure-trove of education for anyone wishing to create Instagram gold and is a source of inspiration for those with a soft-spot for crisp aethetics and adorable pets.
Learn more about Dominique and All That is She: